Dense commentary on social media, PR, marketing, advertising and branding.
You may have read about Uttar Pradesh police using Twitter, last week in this blog. Here’s an even more inspiring social media usage from a Government official. Manivannan, IAS and Managing Director of Bangalore Electricity Supply Company Ltd. is on Facebook and…
Early last week I was grappling with a troublesome situation. My Honda City’s hypothecation to Kotak got over and I got a NOC from them that I can submit to my RTO and get new set of papers for the car. I…
Daikin says, ‘1 million views = 1 more school’ (cooled)! 1 million views for 1-3 a/cs? Jesus… #megalame! — Karthik Srinivasan (@beastoftraal) May 24, 2013 — RT @anantrangaswami: This is tiring. Now Daikin’s Cool a school ‘activism’. New post. firstpost.com/living/why-dai? — Karthik…
Justin Bieber will sue you if you tweet/instagram/blog from his house parties tmz.me/10mhuIg ? Karthik Srinivasan (@beastoftraal) May 23, 2013 “anyone who violates the terms of the waiver will automatically be on the hook for $5 million in damages” — How does…
How PR can use Flipboard to create magazines Useful. But I still started a manual curation on my blog yesterday. — Karthik Srinivasan (@beastoftraal) May 21, 2013 “Creating your magazine is as simple as finding the content you want to add in…
Yahoo’s official press release, posted on its Shareholders’ communication page, no less – has this for sub-head. Promises not to screw it up. Paragraph 2 starts with, Per the agreement and our promise not to screw it up, Tumblr will be independently…
Curating interesting links that I had shared/retweeted on Twitter today… because Twitter seems so ephemeral! Bitcoin?s creator is Japanese mathematician Shinichi Mochizuki, says hypertext inventor ? Karthik Srinivasan (@beastoftraal) May 20, 2013 “Bitcoin was released by a pseudonymous programmer (or programmers) under…