Dense commentary on social media, PR, marketing, advertising and branding.
Last month, I had used SimilarWeb to explore the kind of traffic e-commerce websites get (besides media websites) from social media. However rudimentary the data source is (in the absence of a better alternative from so many e-commerce websites), the result was…
Yesterday morning, there was a huge flurry of activity on Twitter around one article (The people vs N.Srinivasan). On Mumbai Mirror. By Pritish Nandy. Yes, it was a very different piece of opinion on N.Srinivasan that took a larger view to the…
I will be moderating a panel in Exchange4Media’s event, India PR & Corporate Communications 2013 tomorrow. The overall theme of the event is ‘New media: friend or foe?‘, within the PR world scheme of things. My panel, within that theme, is, ‘Put…
You may have read about Uttar Pradesh police using Twitter, last week in this blog. Here’s an even more inspiring social media usage from a Government official. Manivannan, IAS and Managing Director of Bangalore Electricity Supply Company Ltd. is on Facebook and…
Early last week I was grappling with a troublesome situation. My Honda City’s hypothecation to Kotak got over and I got a NOC from them that I can submit to my RTO and get new set of papers for the car. I…
Daikin says, ‘1 million views = 1 more school’ (cooled)! 1 million views for 1-3 a/cs? Jesus… #megalame! — Karthik Srinivasan (@beastoftraal) May 24, 2013 — RT @anantrangaswami: This is tiring. Now Daikin’s Cool a school ‘activism’. New post. firstpost.com/living/why-dai? — Karthik…
Justin Bieber will sue you if you tweet/instagram/blog from his house parties tmz.me/10mhuIg ? Karthik Srinivasan (@beastoftraal) May 23, 2013 “anyone who violates the terms of the waiver will automatically be on the hook for $5 million in damages” — How does…