Dense commentary on social media, PR, marketing, advertising and branding.
So Shaadi.com conducted a Twitter contest. There are Twitter contests every day, these days, like IPL matches. It’s a simple enough contest: It’s as banal as it can get. Zero imagination and perhaps intentionally pandering to lowest common denominator to get maximum…
I came across something interesting today. An RJ (in 92.7 BIG FM) from Chennai – Ophelia – popularly called ‘Imsai Arasi’ (Queen of annoyance, for those who want to what it means!) after her program had posted this on her Facebook page….
“at least we have direct interaction with our real masters here” “we don’t have any hard feelings for these outbursts. Quite natural, people were disappointed” “We don’t get hurt when people abuse us. All of us are human beings. People expect more…
A crisp presentation of the fairly long post, via SlideShare! Comparing online traffic sources of e-commerce and media websites from Karthik Srinivasan Actual post, in all its glory and detail! When SimilarWeb started, earlier this year, I gave it a quick glance…
Assume you are in a social gathering at a friend’s place. You offer an opinion on BJP’s prospects in the forthcoming elections. A few friends debate it out with you while one particular guy seems more annoyed than others. He goes on…
UPDATE: I took the Galaxy S4 for a day-trip (Bangalore – Mumbai – Bangalore) yesterday. A day-trip is usually my ultimate smartphone stress test, again, from a common-man point of view. I’d like the phone to not lose juice before the day…
I have been asked this in the past. Why don’t I have my designation and employer’s name on my Twitter bio? Additional questions usually are – are you hiding that so that you can talk about them freely and people won’t know…