Dense commentary on social media, PR, marketing, advertising and branding.
Early last week I was grappling with a troublesome situation. My Honda City’s hypothecation to Kotak got over and I got a NOC from them that I can submit to my RTO and get new set of papers for the car. I…
Daikin says, ‘1 million views = 1 more school’ (cooled)! 1 million views for 1-3 a/cs? Jesus… #megalame! — Karthik Srinivasan (@beastoftraal) May 24, 2013 — RT @anantrangaswami: This is tiring. Now Daikin’s Cool a school ‘activism’. New post. firstpost.com/living/why-dai? — Karthik…
Justin Bieber will sue you if you tweet/instagram/blog from his house parties tmz.me/10mhuIg ? Karthik Srinivasan (@beastoftraal) May 23, 2013 “anyone who violates the terms of the waiver will automatically be on the hook for $5 million in damages” — How does…
How PR can use Flipboard to create magazines Useful. But I still started a manual curation on my blog yesterday. — Karthik Srinivasan (@beastoftraal) May 21, 2013 “Creating your magazine is as simple as finding the content you want to add in…
Yahoo’s official press release, posted on its Shareholders’ communication page, no less – has this for sub-head. Promises not to screw it up. Paragraph 2 starts with, Per the agreement and our promise not to screw it up, Tumblr will be independently…
Curating interesting links that I had shared/retweeted on Twitter today… because Twitter seems so ephemeral! Bitcoin?s creator is Japanese mathematician Shinichi Mochizuki, says hypertext inventor ? Karthik Srinivasan (@beastoftraal) May 20, 2013 “Bitcoin was released by a pseudonymous programmer (or programmers) under…
So Shaadi.com conducted a Twitter contest. There are Twitter contests every day, these days, like IPL matches. It’s a simple enough contest: It’s as banal as it can get. Zero imagination and perhaps intentionally pandering to lowest common denominator to get maximum…