Dense commentary on social media, PR, marketing, advertising and branding.
Assume you are in a social gathering at a friend’s place. You offer an opinion on BJP’s prospects in the forthcoming elections. A few friends debate it out with you while one particular guy seems more annoyed than others. He goes on…
UPDATE: I took the Galaxy S4 for a day-trip (Bangalore – Mumbai – Bangalore) yesterday. A day-trip is usually my ultimate smartphone stress test, again, from a common-man point of view. I’d like the phone to not lose juice before the day…
I have been asked this in the past. Why don’t I have my designation and employer’s name on my Twitter bio? Additional questions usually are – are you hiding that so that you can talk about them freely and people won’t know…
I’m really sorry for the generic title above – but this is so appalling that it perhaps deserves some amount of generalization. And for the fact that it has been live since 9:30pm on Sunday, despite being shared as a rude joke…
Nikhil Narayanan pointed me to a fairly innovative use of social media by Kollam Police department. The Hindu has carried a piece about this effort too. The idea is incredibly simple – take the ‘Wanted’ board in police stations to the social…
I’m not an audiophile. I value range and variety in music over quality of music delivery. This, despite the fact that I listen to at least 7+ new music albums across multiple languages every week (since I have been running a 8…
Having written about ITC’s Sunfeast Yippee when it launched (with 2 flavors), it is only fair that I write a follow-up now. Yes, there’s a new variant in Yippee now – Chinese Masala! I assume this is a Bangalore-centric trial launch for…