Dense commentary on social media, PR, marketing, advertising and branding.
So, HCL Technologies has responded. (My earlier take on this issue – ) I came to know about it via a story in Bangalore Mirror. The story quotes Prithvi Shergill (who is also the face in the response) as saying, “We have…
I was forced to take a fairly confrontational stand on Twitter, today. Courtesy Disney India’s #DisneyQ quizzes. The idea seems fairly solid – get reasonably influential (based on follower count, I’m assuming) Twitter users to act as quiz masters and let them…
I recall first reading about HCL Technologies problems with regard to offer letters on March 6th, in Business Standard. Then, a story in The Times of India, on March 7th. Then, a bylined (by M Saraswathy & Shivani Shinde) story in Business…
If you haven’t seen the 2002 film, ‘Equilibrium‘, by Kurt Wimmer, I strongly urge you to see it. Yes, the film’s poster makes it look like a B-grade take on Matrix, but it is not. It is hugely under-rated, one of the…
Jis waqt jo dil kahe, woh tabhi kyon nahi? Isi waqt isi jagah, abhi kyon nahin? … goes a voice-over in Pepsi’s latest campaign titled Oh Yes Abhi! The lyrics of the peppy song go, ‘Mujhe abhi, abhi ke abhi’, demonstrating the…
No, not Vidyut Jamwal of Force and Commando fame. Abhishek Jamwal. You ask – who is Abhishek Jamwal? This. Dettol took TV ads with this direct attack on Vim, with no attempt to hide the other brand’s name. (Read my earlier take…
Update – February 20, 2013: This is from the front-page of Times of India, today. Original post: On 13th February, I picked on a front-page news from The Times of India and posed a question. This. Which brand of kitchen cleaner is…