Dense commentary on social media, PR, marketing, advertising and branding.
Jis waqt jo dil kahe, woh tabhi kyon nahi? Isi waqt isi jagah, abhi kyon nahin? … goes a voice-over in Pepsi’s latest campaign titled Oh Yes Abhi! The lyrics of the peppy song go, ‘Mujhe abhi, abhi ke abhi’, demonstrating the…
No, not Vidyut Jamwal of Force and Commando fame. Abhishek Jamwal. You ask – who is Abhishek Jamwal? This. Dettol took TV ads with this direct attack on Vim, with no attempt to hide the other brand’s name. (Read my earlier take…
Update – February 20, 2013: This is from the front-page of Times of India, today. Original post: On 13th February, I picked on a front-page news from The Times of India and posed a question. This. Which brand of kitchen cleaner is…
For anyone in the PR/media business, this video is a painful watch. To watch Adobe’s global CEO, Shantanu Narayen, fiddle around aimlessly with the order of the water bottles in the table, his scowl that plays peekaboo oh-so-often and his posture that…
Nokia was in a bit of a soup last week thanks to a ‘review’ they posted on their Conversations blog. Yes, they posted a ‘review’ of Nokia Lumia 620 on their blog; it was called a ‘review’, was posted by Adam Fraser,…
As a frequent air traveler in my previous job, I have used the services of Meru almost every other week. It used to be Meru, as first choice, and if it fails, for some reason, Easycabs as option 2. The reasons for…
This post will seem awkward. I guess most confessions would sound awkward. Recently, I entered into a meeting without adequate preparation. For someone like me who intends to (I use intends to after careful thought – it seems like a work in…