Dense commentary on social media, PR, marketing, advertising and branding.
I had no idea of Yo Yo Honey Singh’s existence till a few months ago, in mid-2012. I heard that ‘Kolaveri’ composer Anirudh was roping him for song in his new film, Ethir Neechal. I eventually reviewed that song too, for my…
Here’s a quick summary of the top 10 posts (based on pageviews) of 2012 on this blog. 1. Ayesha Takia Vs. Sidhartha Mallya and a lesson in PR on Twitter (February 7, 2012) I do agree that Ayesha Takia is not that big an…
When every single English news channel had stationed itself to cover the Raisina Hill protest earlier today, one channel seemed to be bearing the brunt for the kind of coverage it offered. Yes, there were sporadic complaints against all channels on Twitter – many said that Times NOW…
Back in March 2010, I had blogged about a trend that was just catching on, at that time. The last sentence went, I suppose what we do with the power of interactivity is more important than adding interactivity in the first place,…
Netflix CEO Reed Hastings Facebook update on December 6th, Thursday is interesting! He says, SEC staff questions a Facebook post. Fascinating social media story. We use blogging and social media, including Facebook, to communicate effectively with the public and our members. In…
In an interesting turn of events, Cleartrip fired their PR agency. Routine affair? Of course, but they also fired the agency publicly, on their blog! What happened? Why? How? Here is Cleartrip’s own blog post. Now, I’m a HUGE fan of Cleartrip…
Jason Falls recently did a post around Facebook starting to charge brands to increase reach… with their own fan base. He asked if this was ‘blackmail‘. Richard Metzger, in his post on the same topic in Dangerous Minds asks if this is…