Dense commentary on social media, PR, marketing, advertising and branding.
Yet another day. Yet another promoted post on Facebook by a brand. And yet… someone doesn’t seem to get the basics. A sponsored post from Urban Ladder landed on my timeline last night. Just the usual – another lovely looking piece of…
So I blocked my credit card pointlessly today. Thanks to Apple iTunes. This is what happened! I purchased an app via iTunes for my daughter, on January 13th. The app was priced at Rs.110 and before I clicked the in-app checkout, I…
I have sufficiently gushed about my phone (smartphone, if you please – Samsung Galaxy S2) in this blog, in the past. A snapshot: Waiting for Samsung Galaxy S2 Samsung Galaxy S2?s most non-definitive review As a Samsung Galaxy S2 user, am I…
I had no idea of Yo Yo Honey Singh’s existence till a few months ago, in mid-2012. I heard that ‘Kolaveri’ composer Anirudh was roping him for song in his new film, Ethir Neechal. I eventually reviewed that song too, for my…
Here’s a quick summary of the top 10 posts (based on pageviews) of 2012 on this blog. 1. Ayesha Takia Vs. Sidhartha Mallya and a lesson in PR on Twitter (February 7, 2012) I do agree that Ayesha Takia is not that big an…
When every single English news channel had stationed itself to cover the Raisina Hill protest earlier today, one channel seemed to be bearing the brunt for the kind of coverage it offered. Yes, there were sporadic complaints against all channels on Twitter – many said that Times NOW…
Back in March 2010, I had blogged about a trend that was just catching on, at that time. The last sentence went, I suppose what we do with the power of interactivity is more important than adding interactivity in the first place,…