Dense commentary on social media, PR, marketing, advertising and branding.
In an interesting turn of events, Cleartrip fired their PR agency. Routine affair? Of course, but they also fired the agency publicly, on their blog! What happened? Why? How? Here is Cleartrip’s own blog post. Now, I’m a HUGE fan of Cleartrip…
Jason Falls recently did a post around Facebook starting to charge brands to increase reach… with their own fan base. He asked if this was ‘blackmail‘. Richard Metzger, in his post on the same topic in Dangerous Minds asks if this is…
When printing was invented, someone eventually found a way to also invent a ‘magazine’, a periodically printed set of papers that had frequently updated content, sold and hand-delivered. Same thing happened with radio. Once the technology was invented, someone did find a…
You know that feeling, right? That feeling when you have a really interesting book in hand and don’t want to put it down… and just finish it in one reading. But life has other plans and you manage to put it down….
Last Sunday, Financial Express ran a piece titled ‘Brands, not celebrities, hog social media in India‘. The first two paragraphs go, In a clear departure from the global trend in which celebrities top Facebook page ?likes?, corporate brand pages dominate the social…
Heard of the Trayvon Martin case? Here’s a quick primer from Wikipedia (with some edits from my side – removed parts that are unnecessary to this post): Trayvon Martin was a 17 year old African American. George Zimmerman was a 28 year…
Yet another arrest, based on tweets, after last week’s imbroglio. This time, it involves a man from Puducherry who had allegedly tweeted that P Chidambaram’s son (Karti Chidambaram) had amassed more wealth than Robert Vadra. Yes, I know precisely what is going…