Dense commentary on social media, PR, marketing, advertising and branding.
The action by cyber-crime cops in case of playback Chinmayi is indeed ground-breaking, at least in India. Globally, there are quite a few cases of this nature. The most famous one was during the London Olympics when a 17 year old tweeted…
Update – October 22, 2012: This is the TVC Acer was advertising for! __ Original post: It happened with SF Sonic car batteries earlier. Now, it’s Acer’s turn. In SF Sonic’s case, the agency behind the campaign seemed to have convinced the…
I recall seeing quite a few tweets on how Olacabs works when you use their GPS-based map service. In short, you look up the map on your GPS-enabled phone, identify an Olacabs car close to your location and click on one to…
@CilemaSnob, one of the regular Bollywood rabble-rousers on Twitter tweeted last night, in response to a fan telling him that he thoroughly enjoys reading his tweets for the day: ‘Gonna charge now. Subscribe at Rs 30/month’. There are other people who could…
I have been a fan of brand Cinthol ever since I remember. It must be my dad, I suppose – he still uses the original Cinthol (the red pack) and I may have been subconsciously indoctrinated into believing that it is a…
Sam Pitroda’s Twitter press conference just got over. The man seemed well prepared at least the way he started. He had a video as introduction and another to explain why he chose Twitter for this press conference. He got himself a ‘best…
So Volkswagen decided to make use of the excess talking black box thingys it created along with Times of India for the ‘Speaking newspaper’ 2 years ago. Result? A vibrating black thingy that doesn’t talk. Add a cringe-inducing, simple caption – Feel…