Dense commentary on social media, PR, marketing, advertising and branding.
I recall seeing quite a few tweets on how Olacabs works when you use their GPS-based map service. In short, you look up the map on your GPS-enabled phone, identify an Olacabs car close to your location and click on one to…
@CilemaSnob, one of the regular Bollywood rabble-rousers on Twitter tweeted last night, in response to a fan telling him that he thoroughly enjoys reading his tweets for the day: ‘Gonna charge now. Subscribe at Rs 30/month’. There are other people who could…
I have been a fan of brand Cinthol ever since I remember. It must be my dad, I suppose – he still uses the original Cinthol (the red pack) and I may have been subconsciously indoctrinated into believing that it is a…
Sam Pitroda’s Twitter press conference just got over. The man seemed well prepared at least the way he started. He had a video as introduction and another to explain why he chose Twitter for this press conference. He got himself a ‘best…
So Volkswagen decided to make use of the excess talking black box thingys it created along with Times of India for the ‘Speaking newspaper’ 2 years ago. Result? A vibrating black thingy that doesn’t talk. Add a cringe-inducing, simple caption – Feel…
This happens to be a 2-page spread ad. in the latest issue of Tamil weekly magazine, Ananda Vikatan. Nothing wrong with it, except the fact that there is no mention that it is an advertisement. Yes, there is a small footer on…
I may have issues with The Times of India’s reporting style, but I continue to buy the paper, along with Bangalore Mirror, The Hindu and a Tamil paper. I don’t get the time to read them all, every morning – at least…