Dense commentary on social media, PR, marketing, advertising and branding.
You know that feeling, right? That feeling when you have a really interesting book in hand and don’t want to put it down… and just finish it in one reading. But life has other plans and you manage to put it down….
Last Sunday, Financial Express ran a piece titled ‘Brands, not celebrities, hog social media in India‘. The first two paragraphs go, In a clear departure from the global trend in which celebrities top Facebook page ?likes?, corporate brand pages dominate the social…
Heard of the Trayvon Martin case? Here’s a quick primer from Wikipedia (with some edits from my side – removed parts that are unnecessary to this post): Trayvon Martin was a 17 year old African American. George Zimmerman was a 28 year…
Yet another arrest, based on tweets, after last week’s imbroglio. This time, it involves a man from Puducherry who had allegedly tweeted that P Chidambaram’s son (Karti Chidambaram) had amassed more wealth than Robert Vadra. Yes, I know precisely what is going…
The action by cyber-crime cops in case of playback Chinmayi is indeed ground-breaking, at least in India. Globally, there are quite a few cases of this nature. The most famous one was during the London Olympics when a 17 year old tweeted…
Update – October 22, 2012: This is the TVC Acer was advertising for! __ Original post: It happened with SF Sonic car batteries earlier. Now, it’s Acer’s turn. In SF Sonic’s case, the agency behind the campaign seemed to have convinced the…
I recall seeing quite a few tweets on how Olacabs works when you use their GPS-based map service. In short, you look up the map on your GPS-enabled phone, identify an Olacabs car close to your location and click on one to…