Dense commentary on social media, PR, marketing, advertising and branding.
This happens to be a 2-page spread ad. in the latest issue of Tamil weekly magazine, Ananda Vikatan. Nothing wrong with it, except the fact that there is no mention that it is an advertisement. Yes, there is a small footer on…
I may have issues with The Times of India’s reporting style, but I continue to buy the paper, along with Bangalore Mirror, The Hindu and a Tamil paper. I don’t get the time to read them all, every morning – at least…
I recall a scene in a movie (don’t recall its title, unfortunately) where a pop star, on stage, asks his frenzied fans (a lot of them!), ‘Do you love me?’. He actually shouts this in his mike and his question booms into…
In these days of brand-led social media engagement and consumers-led conversations with brands, there seems to be a glut in the thought process of the kind of situations where brands really need to start talking online. No, I’m not from the school…
A few years ago, while I was in the agency side handling social media mandates for clients, there was one client for whom we had set-up a comprehensive social media monitoring and response system. The client was not willing to spend money…
One of the oldest and most useful techniques PR and marketing folks use, to promote a product or a product’s positioning, is surveys and survey results. There was a time when survey results helped set perceptions about brands and their positioning, but…
More than 3 years ago, I wrote about Galla, the mango drink that redefined how mango drinks should be, beyond them playing peekaboo from Ms.Kaif’s irresistible lips. Here is that post. I used to love Galla, till it vanished out of the…