Dense commentary on social media, PR, marketing, advertising and branding.
Yesterday, a social media agency was referring to one of its client campaigns resulting in the worldwide trend list on Twitter, with some pride. Understandably, given global trending requires quite a bit of smart thinking. The hashtag was #womencantresist. Now, with only…
Earlier this week, we had driven down to Sakleshpur for a brief vacation. Sakleshpur, for the uninitiated, is a 4.5 hour drive from Bangalore with excellent roads all through. I had vaguely known about Sakleshpur’s existence when an ex-colleague and her husband…
The dictionary meaning of ‘perhaps’ is, Used to express uncertainty or possibility: “perhaps I should have been frank with him”. Used when one does not wish to be too definite or assertive in the expression of an opinion. Some of the synonyms…
Imagine you running the social media properties of your brand/organization. One of your updates on Facebook or Twitter goes mega-viral and everybody’s bloody happy that your brand/company has got phenomenal global visibility. All good. Next year, your company tanks, in revenues/profits. Of…
I have always wondered about the impact of e-commerce in India….even long before joining Flipkart. I mean, from a consumer’s point of view – hassle-free, comparatively better prices, more options and so on. Yesterday, something hit me when we were at a…
This morning, as I saw the video of iPads being built at a Foxconn factory in China, I tweeted it with, ‘Brilliant, timely PR work!’. I got into an interesting, albeit brief discussion about my use of the word ‘PR’ in my…
Yesterday, there was much mirth around a stone delivered to a customer of Letsbuy, when in fact he was expecting a mobile phone. The photo posted by the customer was indeed funny and thanks to some push by influential online Twitter participants…