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opinion 

Twitter, Twitter on the wall…who is the trendiest hashtag of them all?

May 17, 2012May 17, 2012 by Karthik S

Yesterday, a social media agency was referring to one of its client campaigns resulting in the worldwide trend list on Twitter, with some pride. Understandably, given global trending requires quite a bit of smart thinking. The hashtag was #womencantresist. Now, with only…

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short takes 

Vacation at Mugilu, Sakleshpur

May 6, 2012 by Karthik S

Earlier this week, we had driven down to Sakleshpur for a brief vacation. Sakleshpur, for the uninitiated, is a 4.5 hour drive from Bangalore with excellent roads all through. I had vaguely known about Sakleshpur’s existence when an ex-colleague and her husband…

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short takes 

Perhaps

April 27, 2012 by Karthik S

The dictionary meaning of ‘perhaps’ is, Used to express uncertainty or possibility: “perhaps I should have been frank with him”. Used when one does not wish to be too definite or assertive in the expression of an opinion. Some of the synonyms…

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opinion 

The pointless viral that was Kolaveri?

April 18, 2012April 19, 2012 by Karthik S

Imagine you running the social media properties of your brand/organization. One of your updates on Facebook or Twitter goes mega-viral and everybody’s bloody happy that your brand/company has got phenomenal global visibility. All good. Next year, your company tanks, in revenues/profits. Of…

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Random and pointless short takes 

The opportunity cost of an e-commerce purchase

April 16, 2012April 16, 2012 by Karthik S

I have always wondered about the impact of e-commerce in India….even long before joining Flipkart. I mean, from a consumer’s point of view – hassle-free, comparatively better prices, more options and so on. Yesterday, something hit me when we were at a…

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opinion 

Apple. Foxconn. iPad factory video. Spin vs. PR.

April 12, 2012April 12, 2012 by Karthik S

This morning, as I saw the video of iPads being built at a Foxconn factory in China, I tweeted it with, ‘Brilliant, timely PR work!’. I got into an interesting, albeit brief discussion about my use of the word ‘PR’ in my…

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opinion 

Is Indian e-commerce ‘stone’ hearted?

April 6, 2012April 6, 2012 by Karthik S

Yesterday, there was much mirth around a stone delivered to a customer of Letsbuy, when in fact he was expecting a mobile phone. The photo posted by the customer was indeed funny and thanks to some push by influential online Twitter participants…

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