Dense commentary on social media, PR, marketing, advertising and branding.
More than 3 years ago, I wrote about Galla, the mango drink that redefined how mango drinks should be, beyond them playing peekaboo from Ms.Kaif’s irresistible lips. Here is that post. I used to love Galla, till it vanished out of the…
I have written about my Samsung Galaxy S2 earlier too – a blog post before getting it and one, after acquiring it. So, this is not about the phone per se. It is more about the extent of what I am (and…
I noticed a tweet from fellow-Twitterati and friend Nikhil Narayanan this morning. Dr. @ShashiTharoor should advise @PMOIndia to respond to @ messages, at least once in a while. Now @PMOIndia is no better than a bot. (Link) Shashi Tharoor responded to the…
Yesterday, a social media agency was referring to one of its client campaigns resulting in the worldwide trend list on Twitter, with some pride. Understandably, given global trending requires quite a bit of smart thinking. The hashtag was #womencantresist. Now, with only…
Earlier this week, we had driven down to Sakleshpur for a brief vacation. Sakleshpur, for the uninitiated, is a 4.5 hour drive from Bangalore with excellent roads all through. I had vaguely known about Sakleshpur’s existence when an ex-colleague and her husband…
The dictionary meaning of ‘perhaps’ is, Used to express uncertainty or possibility: “perhaps I should have been frank with him”. Used when one does not wish to be too definite or assertive in the expression of an opinion. Some of the synonyms…
Imagine you running the social media properties of your brand/organization. One of your updates on Facebook or Twitter goes mega-viral and everybody’s bloody happy that your brand/company has got phenomenal global visibility. All good. Next year, your company tanks, in revenues/profits. Of…