Dense commentary on social media, PR, marketing, advertising and branding.
I have always wondered about the impact of e-commerce in India….even long before joining Flipkart. I mean, from a consumer’s point of view – hassle-free, comparatively better prices, more options and so on. Yesterday, something hit me when we were at a…
This morning, as I saw the video of iPads being built at a Foxconn factory in China, I tweeted it with, ‘Brilliant, timely PR work!’. I got into an interesting, albeit brief discussion about my use of the word ‘PR’ in my…
Yesterday, there was much mirth around a stone delivered to a customer of Letsbuy, when in fact he was expecting a mobile phone. The photo posted by the customer was indeed funny and thanks to some push by influential online Twitter participants…
I was in Delhi, yesterday, for IndiaSocial 2012. I reached Delhi late on Tuesday night (April 3rd) and was put up at a hotel called Mapple Emerald. Yes, it was ‘Mapple’, and it made me cringe, but the hotel was pretty decent….
Last week, I got my first iPad – an iPad 2 that I ordered from eBay India. I do own a heavily-used, now-hardly-used iPod 64GB, a 4GB pink iPod mini (wife’s) and an iPod Touch – all these are hardly used now…
Usually, if a brand removes user posts or content from a social network or a public (owned by the brand) forum, the world unites in denouncing them as suppressing users’ voices. This has happened with many brands in the past, including big…
The inevitable finally happened yesterday. Yes, Sachin Tendulkar scored his 100th century yesterday, against Bangladesh. While the normal world was divided between, ‘C’mon…against Bangladesh?’ vs. ‘Bangladesh or Timbuktoo – this one century doesn’t matter. The collective 100 centuries is what matters’, one…