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When a shop set-up a stall outside my home!
opinion 

When a shop set-up a stall outside my home!

June 29, 2015March 13, 2022 by Karthik S

Something odd happened yesterday. We were out shopping and ended up buying tons of stuff. The usual, you know… clothes for the kids, shoes for me and wife. We had lunch outside and drove back home. While parking, I noticed a small’ish…

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short takes 

A brand new marketing technique from Myntra: ‘apology marketing’

June 4, 2015June 4, 2015 by Karthik S

I wonder why I got it, like the rest of the world. I mean, this mail from Myntra. I didn’t open the app during the sale days; wasn’t interested in it either. Even ignored all their in-app messages and notifications all through….

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On Flipkart’s new logo – great mobile-first move!
short takes 

On Flipkart’s new logo – great mobile-first move!

May 29, 2015May 29, 2015 by Karthik S

I was fairly zapped at Anand Halve’s view on Flipkart’s logo change in . Now, I really respect Mr.Halve, given his work and experience, but I think I have the right (if not temerity) to disagree with this point of view… and…

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Post MSG controversy, Maggi initiates Mass Auto-Response protocol
opinion 

Post MSG controversy, Maggi initiates Mass Auto-Response protocol

May 19, 2015May 20, 2015 by Karthik S

Update – May 20, 2015: Maggi has added another ‘digital’ relic to its auto-response protocol… the PDF file! See update at the end of this post. So our beloved Maggi is going through hell, courtesy this news report. What does Maggi do?…

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Tinkle seems to be way ahead of its times!
short takes 

Tinkle seems to be way ahead of its times!

May 18, 2015May 19, 2015 by Karthik S

Got my son the latest issue of Tinkle. The 84 page comic/magazine seems to be way ahead of its times! For starters, the cover announces that it – the cover page – is an interactive jigsaw puzzle, thanks to Blippar mobile app!…

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Why is Myntra’s app-only communication lacking empathy?
opinion 

Why is Myntra’s app-only communication lacking empathy?

May 16, 2015May 16, 2015 by Karthik S

Retail chains usually advertise about opening new stores (near a new locality) so that people in that locality may benefit from the proximity of the new store. Is there ever a case where a retail brand advertised that they are shutting down…

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Native charity advertising – debating Freecharge’s #NepalEarthquake relief effort
opinion 

Native charity advertising – debating Freecharge’s #NepalEarthquake relief effort

May 5, 2015September 12, 2018 by Karthik S

Yes, you read that right. Native advertising: A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Charity: The voluntary giving of help, typically in the form of…

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