Dense commentary on social media, PR, marketing, advertising and branding.
Something odd happened yesterday. We were out shopping and ended up buying tons of stuff. The usual, you know… clothes for the kids, shoes for me and wife. We had lunch outside and drove back home. While parking, I noticed a small’ish…
I wonder why I got it, like the rest of the world. I mean, this mail from Myntra. I didn’t open the app during the sale days; wasn’t interested in it either. Even ignored all their in-app messages and notifications all through….
I was fairly zapped at Anand Halve’s view on Flipkart’s logo change in . Now, I really respect Mr.Halve, given his work and experience, but I think I have the right (if not temerity) to disagree with this point of view… and…
Update – May 20, 2015: Maggi has added another ‘digital’ relic to its auto-response protocol… the PDF file! See update at the end of this post. So our beloved Maggi is going through hell, courtesy this news report. What does Maggi do?…
Got my son the latest issue of Tinkle. The 84 page comic/magazine seems to be way ahead of its times! For starters, the cover announces that it – the cover page – is an interactive jigsaw puzzle, thanks to Blippar mobile app!…
Retail chains usually advertise about opening new stores (near a new locality) so that people in that locality may benefit from the proximity of the new store. Is there ever a case where a retail brand advertised that they are shutting down…
Yes, you read that right. Native advertising: A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Charity: The voluntary giving of help, typically in the form of…