Dense commentary on social media, PR, marketing, advertising and branding.
Retail chains usually advertise about opening new stores (near a new locality) so that people in that locality may benefit from the proximity of the new store. Is there ever a case where a retail brand advertised that they are shutting down…
Yes, you read that right. Native advertising: A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Charity: The voluntary giving of help, typically in the form of…
The day the Earthquake struck Nepal (last Saturday – April 25), Lenskart made a terrible gaffe on Twitter (and on a text message broadcast). This. Apparently, they were not the only one and Social Samosa had a round-up of other brands who…
Kudos, Flipkart! You did the right thing by pulling out of Airtel Zero. I never agreed with the mob sentiment of uninstalling your app as a symbolic protest – it is symbolic and as easy as a Facebook Like. Thing is, people…
Note: This may seem more appropriate for my other blog, Milliblog, but the basis of what I’m exploring here is rather more about social media than about films alone. It all started with Suhasini Maniratnam’s (Tamil film director Maniratnam’s wife and a…
This current mobile-only obsession by Indian e-commerce brands throws up some interesting questions, inside my head. Some context, before that: Flipkart moves towards becoming app-only platform – Livemint Myntra to shut down website by year end, to concentrate on mobile app: Report…
1998 “Hello! My name is XYZ. I’d like to complain about…” “I’m sorry about your experience. Could you please help me with your ABC number?” 2005 Dialling a number. “Triiiinnng. Triiiinnng”. “Good evening! Welcome to the IVR of Ajax Inc. Please select…