Dense commentary on social media, PR, marketing, advertising and branding.
This current mobile-only obsession by Indian e-commerce brands throws up some interesting questions, inside my head. Some context, before that: Flipkart moves towards becoming app-only platform – Livemint Myntra to shut down website by year end, to concentrate on mobile app: Report…
1998 “Hello! My name is XYZ. I’d like to complain about…” “I’m sorry about your experience. Could you please help me with your ABC number?” 2005 Dialling a number. “Triiiinnng. Triiiinnng”. “Good evening! Welcome to the IVR of Ajax Inc. Please select…
The following piece is entirely fictional. It is merely an imaginative piece penned to explore the possibilities of where this on-going debate around the documentary could head, if social media joins the mix, in ways other than people merely commenting and debating the…
So the good guys at Reddit found that someone from Flipkart ordered from Amazon and posted a pic. Some over-enthusiastic person at Flipkart, manning their Twitter handle couldn’t let go of the opportunity and offered this retort. Others egged Amazon and I…
Stream India 2015 is my first unconference experience. The format is mighty interesting and untethering! Participants are asked to jot down their topics on a board and given the limited slots available for discussions (48 slots per day; 8 concurrent sessions, across 6…
Watch this video, first: And then, this (warning: his smile is incredibly creepy and disconcerting!): Then, read this piece from BuzzFeed India: This Video Of An Indian Girl Confronting Her Alleged Harasser On A Flight Is Going Viral (Pic courtesy, BuzzFeed India)…
If you haven’t seen AIB (All India Bakchod) Knockout – The Roast of Arjun Kapoor and Ranveer Singh yet, you should perhaps check your internet connectivity and if you’re working on Gmail offline. It has raked up a million views in 24…