Dense commentary on social media, PR, marketing, advertising and branding.
If you haven’t seen AIB (All India Bakchod) Knockout – The Roast of Arjun Kapoor and Ranveer Singh yet, you should perhaps check your internet connectivity and if you’re working on Gmail offline. It has raked up a million views in 24…
I bought this new Nexus 6 almost on a whim. I have been wanting to change my phone (from Samsung Galaxy S4) for no specific reason other than the fact that I was getting bored with the earlier one I had. It…
I read recently that the Chinese mobile browser, UBWeb (owned by Alibaba) is partnering with Facebook to offer push notifications from Facebook used via UCWeb’s mobile web interface. Even when the user closes that browser window, if opted-in, they’d continue to get push notifications…
The recent, formal launch of Facebook at Work has invited a lot of opinions already. There are people who are looking forward to what it can do over and above office collaboration tools (like Alan Lepovsky’s perspective) like Yammer and there are…
I generally offer a polite and insistent ‘No! Thank you!’ when the billing clerk asks me about a loyalty program/membership card. My general opinion about membership programs in stores like Shopper’s Stop, Westside, Croma etc. is that it is largely pointless. Today,…
First things first – I’m glad that I (continue to) have a specific point of view on this topic (series, for me, in this blog – part 1, part 2 and part 3), from what I shared in the past 3 episodes! So,…
I used to hate driving. It’s a pain to drive in Bengaluru traffic and if you also hate the sheer task of driving, things become quite bad. Now, I do not hate the task at all, though the traffic continues to be…