Dense commentary on social media, PR, marketing, advertising and branding.
The recent, formal launch of Facebook at Work has invited a lot of opinions already. There are people who are looking forward to what it can do over and above office collaboration tools (like Alan Lepovsky’s perspective) like Yammer and there are…
I generally offer a polite and insistent ‘No! Thank you!’ when the billing clerk asks me about a loyalty program/membership card. My general opinion about membership programs in stores like Shopper’s Stop, Westside, Croma etc. is that it is largely pointless. Today,…
First things first – I’m glad that I (continue to) have a specific point of view on this topic (series, for me, in this blog – part 1, part 2 and part 3), from what I shared in the past 3 episodes! So,…
I used to hate driving. It’s a pain to drive in Bengaluru traffic and if you also hate the sheer task of driving, things become quite bad. Now, I do not hate the task at all, though the traffic continues to be…
I’m *really* livid. They say one shouldn’t drive when you’re livid, particularly when you are *really* livid. I did try, however, because I was to join a panel discussion Afaqs was conducting in Bangalore. And it ended badly. Thanks to Taxi4Sure. The…
I do not recall seeing the new TVC by Tribhovandas Bhimji Zaveri (TBZ, handled by Ogilvy India – disclosure) on TV. Instead, I came across the ad online, when someone ogled, on Twitter, at the stunningly gorgeous Vaani Kapoor in the ad. I…
One of the most shared memes today (at saw it at least today!) was the one about not able to afford a Volkswagen and… ‘thus, Auto’. I have had this shared from multiple people, across multiple platforms – Twitter (many times), Facebook…