Dense commentary on social media, PR, marketing, advertising and branding.
Here are the most read posts on my blog this year, according to Google Analytics. 10. This is ‘Oh, what an idea!!’ level! 09. A superb idea that accentuates the value and identity of local weavers. 08 José’s content is genuinely different…
I pay about Rs.750 to Tata Sky for a LOT of TV channels I/we do not watch. So, in principle, the new TRAI order that lets us pay only for those channels we want to watch sounds fantastic, at least on paper….
This is such a simple-looking idea that would have most people go, ‘Why didn’t I think of it?’. But it’s not that simple – it has been conceived and thought-through so well and elegantly. The design for creating something like this, that…
This is a fantastic commencement speech, by Manoj Night Shyamalan, for Drexel University’s Class of 2018. The speech has all the hallmarks of what you’d expect from a Shyamalan movie – a superb opening where he offers 2 versions/dimensions of his life,…
A few days ago, my daughter had given me and wife a Christmas presents wish list. Both my son and daughter do this every year. One item in the daughter’s list was interesting, though we know why – she has always been…
I have always been in love with music. I’m sure most of us are. But my interest in music is not just in the listening part but also the ‘talking about it’ part. There is a reason for that. Music, given that…
I searched for Fila sneakers last month. My search seemed private to me, because I searched for it in my browser, on my own, with no one around me. But thanks to the cookies I left online during the search, Fila shoes,…