Dense commentary on social media, PR, marketing, advertising and branding.
I shared my pick for the top 5 fiction and non-fiction books I read in 2018 earlier this month. I don’t read too many books and whatever I read, usually is within my sci-fi interests, largely. A recent science fiction novel that…
I understand this advertisement is from early 2016. I completely missed it when it was released. The agency behind this effort is . Ironically, I haven’t even heard about this brand of atta till I stumbled on this ad recently! Could be…
Two interesting user-experience efforts from last week. First, at the Mumbai Airport, terminal 1. I had ordered pizza at Dominos and the lady, instead of saying they’ll call me when my order is ready, gave me a small, black brick and said…
This film, made by Ogilvy India, for client Hindustan Unilever, literally made me tear up. I could sense what they were getting at but definitely did not anticipate the denouement. That was mighty impactful! I had to wrestle with minor logical inconsistencies…
Let me not mention the client/brand behind this advertisement. When I saw it first, I did not know the brand and 3/4ths into the ad, a thought came to my mind… and as I started wondering about that, the ad ended perfectly,…
I spend an unhealthy amount of time wondering about the small things in life. One such thing is about emergency rows in flights. Over time, I have decided that I need to listen to the emergency row instructions as diligently as possible…
I got this text message yesterday. It looked completely authentic. The amount looks real too, and not rounded off! It was very tempting to click the link and know more. Then I remembered something I use extensively in the background. Bitly, the…