Dense commentary on social media, PR, marketing, advertising and branding.
I have heard about and seen, skywriting. More famously, Zoho used skywriting in a brilliant guerrilla marketing tactic to troll rival Salesforce at the latter’s Dreamforce 2016 event. It was so visible and popular that many attendees saw it and tweeted it,…
Qantas won the internet yesterday. Easily… hands down. They shared a letter from a very young boy, along with their own CEO’s response to that letter. The boy’s letter is rather unusual, but also hugely endearing. Where Qantas made it a victory…
On February 20, 2019, Duke University’s Zion Williamson, who is expected to be the top pick in NBA, sustained a knee injury after his shoe split open 36 seconds into a highly anticipated game, against North Carolina. Former US President Barack Obama…
I was looking for overnighter luggage where the laptop compartment is not in the same enclosure as the one for clothes so that I can remove the laptop conveniently during security check-in. I do a LOT of 1-2 days travel, primarily to…
jetBlue’s new ” is really a ‘sweep’stakes. What they are asking people to do is plain bizarre. To win unlimited flights for a year, you are asked to completely scrub your Instagram account of all photos! And then post one photo –…
UPDATE: March 8, 2019: As I had anticipated, the trouble has moved to mainstream media too. Here’s The Economic Times, on the issue, today. ORIGINAL POST: The Red Label film with Kumbh as the backdrop that I had shared last weekend on…
For Valentine’s Day, most newspapers have a couple of pages of ‘Classifieds’ where people can pay and get their lovey-dovey messages printed in a newspaper. I assume online publications may be doing the same, but for free, since sharing something online is…