Dense commentary on social media, PR, marketing, advertising and branding.
Earlier this week, I stumbled on an ad. in the Deccan Herald, by the Bureau of Energy Efficiency. This unassuming one! The ad actually calls out a Samsung branded fridge for failing the energy efficiency test. It seems the fridge was being…
I stumbled on this ad. yesterday in The Times of India. The “No gear. No clutch. No license. No registration.” caught my attention. I then checked . The bikes are categorized as ‘with license’ and ‘without license’ – this is a significant…
If I say, ‘How many RTs?’, what would you think of? People have been using it in one way or another to get something done. Like this request for a specific number of RTs for a prom date! Or this request for…
One category of advertising that I can never comprehend or understand is ‘fashion’. To be honest, my reaction, when I see the fantastic video advertising the fashion industry produces is incredulity. Incredulous for 2 different reasons: one, that the client spent so…
A new film by Kent, Turkey’s biggest sweet maker, is turning sour for a lot of people from Turkey. Kent was acquired by Cadbury Schweppes (now Mondelez) in 2002. Watch the film (titled, ‘A Feast Story’, meant for Ramadan, specifically Iftar, which…
After going through hell in India, and nearly being banned in one state, TikTok surely is going gung-ho in winning back India that was already besotted with the platform in the first place. ByteDance pressed on the gas with a huge media…
A brand/company’s logo or packaging (that carries the logo) is possibly its most important identity. It would try to protect it at all costs. But there are times when brands have gone out of their way, to change either the logo or…