Dense commentary on social media, PR, marketing, advertising and branding.
Let me start with a disclosure, first. I have 2 Saregama Carvaan players – a Carvaan Mini Legends and a Carvaan Go. I got both as gifts and while I did listen to the former a bit, I haven’t even opened the…
Hero and Honda advertised last Sunday across multiple editions of The Times of India, for their 2-wheelers. Here are the Honda ads, across 5 regional editions (click on the image to see it in full size). And here are the Hero ads,…
In the 2018 PRAXIS in Hyderabad, I only conducted a masterclass workshop on building one’s personal brand using social media. This year, for the 2019 PRAXIS at the Grand Hyatt Goa, I was there for the entire event. The location does matter,…
I had written earlier about Amazon picking an intentionally self-deprecating hashtag to attract attention. It was literally a call-to-action to people to go, “Hey look, they made a blunder!”. See: . Here’s another brand using the same tactic really well! Visible, a…
The phrase ‘personal branding’ still makes a lot of people queasy. I had a conversation with a tech. industry veteran yesterday and he said the first thing that comes to his mind when he hears ‘personal branding’ is ‘vanity’! He’s not alone,…
We probably didn’t consciously think about horizontal vs. vertical till desktop printing and Microsoft Word happened. But, after smartphones came into our lives, we’re starting to see a lot more things in ‘vertical’ orientation! There are vertical currencies now. Here are those,…
I wrote about Twitter threads and one writer’s use of threads to tell a highly engaging story entirely on Twitter, . The crux is that a thread offers sequence and continuity to communication. It makes the audience want to know if there’s…