Dense commentary on social media, PR, marketing, advertising and branding.
Back in June 2019, Lotto New Zealand released an ad on TV, about a woman who wins the Lotto lottery but loses her ticket in an accident. And then… watch the ad to find out what happens next 🙂 It’s a simple,…
This is NOT the CEO of BigBasket, Hari Menon. Why am I so confident? One, because Hari Shenoy quote-tweets on that tweet. This is Hari Shenoy and has nothing to do with BigBasket or Hari Menon. Wait, he does have something to…
When I saw what AdventHealth is, it did make me queasy. The ‘About Us’ says, “At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole”. Anyway, the…
Let me start with a disclosure, first. I have 2 Saregama Carvaan players – a Carvaan Mini Legends and a Carvaan Go. I got both as gifts and while I did listen to the former a bit, I haven’t even opened the…
Hero and Honda advertised last Sunday across multiple editions of The Times of India, for their 2-wheelers. Here are the Honda ads, across 5 regional editions (click on the image to see it in full size). And here are the Hero ads,…
In the 2018 PRAXIS in Hyderabad, I only conducted a masterclass workshop on building one’s personal brand using social media. This year, for the 2019 PRAXIS at the Grand Hyatt Goa, I was there for the entire event. The location does matter,…
I had written earlier about Amazon picking an intentionally self-deprecating hashtag to attract attention. It was literally a call-to-action to people to go, “Hey look, they made a blunder!”. See: . Here’s another brand using the same tactic really well! Visible, a…