Dense commentary on social media, PR, marketing, advertising and branding.
On World Mental Health day, yesterday, Deepika Padukone tweeted, “To each and every one of you, This #WorldMentalHealthDay I am delighted to announce the launch of The Deepika Padukone Closet™ where you can shop and own some of my most favourite pieces…
Considering I do a lot of workshops on personal branding using social media, I address different kinds of people often and talk about social media platforms with them, in context. When I say, ‘Instagram’ for the first time in any group, the…
Since buying my first ever mobile phone in 1999 (Siemens C25!) in Delhi (when I started working), I have bought and sold a lot of mobile and smart phones. After that Siemens, I was a steady Nokia fan for quite a few…
My other avatar as a music curator is perhaps known to you. I have been writing on music plagiarism since 1999 (on | on Filmcompanion) and reviewing new music across languages since 2005. Given my interest in music, I have been tracking…
Back in June 2019, Lotto New Zealand released an ad on TV, about a woman who wins the Lotto lottery but loses her ticket in an accident. And then… watch the ad to find out what happens next 🙂 It’s a simple,…
This is NOT the CEO of BigBasket, Hari Menon. Why am I so confident? One, because Hari Shenoy quote-tweets on that tweet. This is Hari Shenoy and has nothing to do with BigBasket or Hari Menon. Wait, he does have something to…
When I saw what AdventHealth is, it did make me queasy. The ‘About Us’ says, “At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole”. Anyway, the…