Dense commentary on social media, PR, marketing, advertising and branding.
“Should I do LinkedIn polls more often? They get me a lot of engagement!” “What’s the best time to post on Instagram in India?” “No one clicks on my links on Twitter anymore. Should I do a thread, instead?” I get asked…
Related read: Builder says (in an interview with Moneycontrol) it reached out to Air India after the first unsolicited ad that mentioned their name, and Air India, according to Builder, did not insist on canceling the campaign’s next stage (app reveal). This…
Imagine this: a 70-year-old man is walking down the market wearing an interesting t-shirt. The T-shirt has the text, ‘My son is the writer of (name of a movie). Do watch the movie!’. Most of the people walking around him see the…
A decade ago, while I was traveling back from Mumbai to Bengaluru after a work trip, I got a call from my boss (the India head) while I was in a cab (from the airport). He told me that the regional office…
To be sure, anyone can host a podcast on Spotify. It’s just like uploading a video on YouTube – just that, instead of actually hosting your audio content the way you upload your video content to YouTube, you’d essentially be only giving…
Originally published in Moneycontrol. Note: This is about the personal brashness of a founder CXO affecting the company. But if you’re wondering if companies can themselves be brash online, as part of their positioning and personality, here’s an example: Can your brand…
Fast-food giant Wendy’s invented the ‘National Roast Day’ back in 2018, as a Twitter version of the ‘roasting’ done by comics at the New York Friars Club, Dean Martin’s Celebrity Roasts in his TV show in the 70s, or the Comedy Central…