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Category: social media

Tanishq’s Ekatvam, the oneness, broken
marketing & advertising opinion social media 

Tanishq’s Ekatvam, the oneness, broken

October 13, 2020July 1, 2021 by Karthik S

Have you seen the new Tanishq Ekatvam ad film titled ‘Confluence’? No? You cannot, anymore. Because Tanishq has officially succumbed to the online trolls and removed the video from all their platforms. Watch a copy of the ad, here: They started with…

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A local restaurant aims super high
marketing & advertising opinion social media 

A local restaurant aims super high

October 2, 2020October 2, 2020 by Karthik S

If you are a restaurant with branches in 2 cities in Kerala (and one in the Gulf, obviously), and are opening a new branch in one of the cities that you are already present in, how would you publicize the inauguration? You…

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WhatsApp’s bigger PR crisis, from fake news to leaks
communication opinion social media 

WhatsApp’s bigger PR crisis, from fake news to leaks

September 28, 2020October 2, 2020 by Karthik S

In the past 2 days, I got alerts about 5 of my phone contacts joining Telegram. That’s a very tiny anecdotal signal (pun unintended) that there is some interest in looking at alternatives to WhatsApp even in India, a WhatsApp-stronghold. A front-page…

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The Social Dilemma, the sealing clip, and a bookmark
opinion social media 

The Social Dilemma, the sealing clip, and a bookmark

September 24, 2020September 24, 2020 by Karthik S

Everyone and their relatives seem to have already watched The Social Dilemma on Netflix. That’s quite a feat for a documentary, much like Tiger King, earlier. The Social Dilemma’s one-line crux is very, very simple – social media is a massive time-suck…

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Gender and dishwashers – Voltas Beko vs. Bosch
marketing & advertising opinion social media 

Gender and dishwashers – Voltas Beko vs. Bosch

September 9, 2020September 9, 2020 by Karthik S

Back in July, when Voltas Beko launched their new TV ad for dishwashers (made by Wunderman Thompson), there was widespread vocal dismay in the way the communication framed it as a woman’s product. The company had to announce in a interview that…

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Do you need to be ‘authentic’ on social media?
opinion personal branding social media 

Do you need to be ‘authentic’ on social media?

September 8, 2020September 8, 2020 by Karthik S

There’s a lot of talk about ‘being authentic on social media’. And ‘authenticity’ being the only way to build a personal brand via social media, mainly because of the many ways people seem fake/unreal on online platforms. I do not fully agree…

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“Mujhse Dosti Karoge?” —Indian Terrain
creative marketing & advertising opinion social media 

“Mujhse Dosti Karoge?” —Indian Terrain

August 26, 2020August 26, 2020 by Karthik S

Back in my agency days, one of my larger clients was a car brand. One of their models was to complete a certain milestone (in terms of the number of cars sold in India) and we were brainstorming on ideas for a…

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