Dense commentary on social media, PR, marketing, advertising and branding.
Back in 2009, I was at Text 100, the PR agency (now called Archetype). It was early days for social media in India and we were all tentatively trying whatever worked online, on platforms like Facebook, Twitter, and LinkedIn. I joined Twitter…
Kumar Mangalam Birla is one of the few billionaire industrialists in India who is yet to join any social media platform officially. He doesn’t even have a LinkedIn profile (not that he needs one anyway), so forget Twitter or Instagram. But his…
Ryan Reynolds’ agency, Maximum Effort has released its latest effort, for the client Match. It’s both hilarious and on point for the client’s context! The idea to showcase satan as the hero of an ad to sell that product/service is audacious, but…
The first time I came across ‘mind-reading’ in fiction was in Isaac Asimov’s Foundation series. The ‘mentalics’ were able to read minds and hence had no need for spoken words. The idea and thought blew my mind, as good science fiction can…
Kellogg’s recently launched instant upma in India and it seems the brand has become a butt of jokes. The jokes, that have now become viral, seems to have started with one tweet (I’m assuming, given the number of Likes and quote-tweets). There’s…
LinkedIn India’s Top Voices 2020 list was announced yesterday (here’s the post by ) and I’m glad to find a spot in the list. But, instead of simply sharing it as a badge of honor, allow me to make it contextually useful…
I have been fortunate enough to have been in working in Edelman at one point in my career. While there, I came across their Trust Barometer property that they have been tracking since 2001. The Trust Barometer tracks people’s trust (through sample…