Dense commentary on social media, PR, marketing, advertising and branding.
Dr. Shriram Nene, better known in India as Madhuri Dixit’s husband, launched his YouTube channel on October 9, 2020. After the introductory video where he talks about the kind of content he intends to share, the 2nd video went live on October…
I got an email from my daughter, only 10, that she sent from her school email ID (via Google Suite for Education)! It wasn’t any email – she shared a Google Slides file she had created about cats and since we both…
Have you seen the new Tanishq Ekatvam ad film titled ‘Confluence’? No? You cannot, anymore. Because Tanishq has officially succumbed to the online trolls and removed the video from all their platforms. Watch a copy of the ad, here: They started with…
If you are a restaurant with branches in 2 cities in Kerala (and one in the Gulf, obviously), and are opening a new branch in one of the cities that you are already present in, how would you publicize the inauguration? You…
In the past 2 days, I got alerts about 5 of my phone contacts joining Telegram. That’s a very tiny anecdotal signal (pun unintended) that there is some interest in looking at alternatives to WhatsApp even in India, a WhatsApp-stronghold. A front-page…
Everyone and their relatives seem to have already watched The Social Dilemma on Netflix. That’s quite a feat for a documentary, much like Tiger King, earlier. The Social Dilemma’s one-line crux is very, very simple – social media is a massive time-suck…
Back in July, when Voltas Beko launched their new TV ad for dishwashers (made by Wunderman Thompson), there was widespread vocal dismay in the way the communication framed it as a woman’s product. The company had to announce in a interview that…