Dense commentary on social media, PR, marketing, advertising and branding.
After that phenomenal online buzz, it was strange that no Indian company/brand even tried doing a local version of the Old Spice campaign. But now, you have Radio Mirchi trying it, not on YouTube (like Old Spice), but on Facebook. Merely answering…
Update – 23.12.2010: I had a l-o-n-g twiscussion with Krutika Ashar, who may or may not be connected with this campaign – she refused to answer that part till the end. But let that not stop me from sharing the discussion and…
I noticed HCL’s employee tweetup recently, thanks to an RT by Gautam Ghosh. The tweetup is planned for December 16th and is meant for all HCL employees in Noida. I gather that it may be planned in other Indian cities as well….
It’s been quite some time since I wrote about innovative job search techniques. My last posts on it included the following, Job search, version 3.0 – about a girl, Ankita Satija’s quest for jobs via Twitter. Making an online campaign of your…
Came across this banner ad. by Unicef in many pages online. I didn’t have audio on in my PC till I landed on the IMDb page for Scott Pilgrim vs. the World (it’s a banner ad on top – since it may…
It has become a weekly affair to refer to The Times of India’s recruitment supplement, Ascent, in this blog. If last week was about a Sasken recruitment ad., this week is about Aricent. I have written earlier about brands using a Facebook…
I noticed this sandal/slipper from Woodland on Sunday, in The Sunday Times of India. This one, I thought it looked pretty good. As someone who is looking to get a slipper-type footwear after getting bored with the sandal-type one, this looked like…