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Category: short takes

short takes 

State of Indian software product companies

July 10, 2009July 10, 2009 by Karthik S

There are a handful of Indian software product companies, amidst the sea of software services companies – at least ones that are well known. And, I’m referring to the ones operating in the B2B space, like Oracle…not the B2C business model companies…

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short takes 

Big Bazaar’s mega marketing fail!

May 22, 2009May 22, 2009 by Karthik S

Big Bazaar. Asin. Can these 2 come together? Can Asin be Big Bazaar’s brand ambassador? She’s pretty and successful. And if Big Bazaar, belonging to the future group, can afford her fee, why not? Errr…could we rewind a bit? And recall this…

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short takes 

Can they hear you?

April 30, 2009 by Karthik S

(This is what one may assume, is a shill. I strongly believe it is not and is relevant within the scope of this blog, barring the association with a PR agency, but with a larger objective and significance.) Are you a blogger?…

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short takes 

Who is Tejas Garewal?

April 29, 2009April 29, 2009 by Karthik S

The ‘Tejas Garewal’ wrote to The Hindu’s Wheels Virtual Mechanic Q&A section, this – today! “I want to buy a Toyota LandCruiser for my sonĂ¢??s birthday in September. He travels a lot and he will use the SUV mainly on the highway,…

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short takes 

India’s dis-connectivity

February 24, 2009February 24, 2009 by Karthik S

While the rest of the country was busy finding newer phrases to celebrate the Slumdog/ Rahman Oscar (rightfully so!), Leonard Waverman, dean of Haskayne School of Business at the University of Calgary came across yet another way to bring us Indians back…

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short takes 

For best results…!

February 20, 2009 by Karthik S

Heard a PR client recently utter, “Do we need to start a conversation with each and every person who says something about our brand online? Gosh, that’s going to take a lot of time”. This, after I’ve tried convincing them of the…

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short takes 

Bharatstudent at No. 3? Oh Lord!

February 18, 2009February 18, 2009 by Karthik S

comScore revelaed its latest stats on Indian social networking sites yesterday. Orkut and Facebook took the first two spots, understandably. The third was BharatStudent.com – in fact, according to these figures by comScore, they’ve doubled their traffic in 12 months! Is it…

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