Skoda moves the needle
I wrote about Tata and Skoda and how they are trying to use their own properties on social media to address some of their recent issues. With Tata, I haven’t seen any progress, but in case of Skoda, I see massive progress….
Category: short takes
PowerPoint Vs Human incompetence and stupidity
It was just a couple of days back I wrote a post titled, ‘Do not blame the medium for human stupidity‘. And here goes New York Times with a piece titled, ‘We Have Met the Enemy and He Is PowerPoint‘ – sweet…
Socializing when you are sick, without your office noticing!
I had a bad case of Delhi Belly last week. Took some time off work and was doing nothing at home, for one day. After all, my doc had advised me to ‘take it easy’ and I was running a 102 deg…
How to train your tweets – the Hippo story!
These days there are tons and tons of twitter profiles from brands. Most of them seem largely similar. Take, for instance, the ones I stumbled last week. Levis India Nope, I’m a staunch Lee fan when it comes to my denims. But,…
Marshall McLuhan’s global village is happening now, finally!
Gaurav Mishra has an interesting post on Canadian communication theorist, Marshall McLuhan’s 1960s video on ‘The world is a global village’. The source of his post, by Dan Colman (at Open Culture), talks about social media as a logical fulfillment of what…
Who is PUMA’s Clever Little Bag press release aimed at?
PUMA announced it’s ‘clever little bag’ recently. It’s clever and absolutely brilliant. That was my opinion when I saw the video they have created to announce this. Except for the jaded background music, the video communicated the main point brilliantly well. My…
5 questions about automobile insurance in India
I have few questions about how car (automobile) insurance works in India. The reason is that each year, as the date of my car’s insurance renewal approaches – I get tons and tons of enticing calls. This year, like most years, I…