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Category: short takes

opinion short takes 

PowerPoint Vs Human incompetence and stupidity

April 27, 2010 by Karthik S

It was just a couple of days back I wrote a post titled, ‘Do not blame the medium for human stupidity‘. And here goes New York Times with a piece titled, ‘We Have Met the Enemy and He Is PowerPoint‘ – sweet…

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short takes 

Socializing when you are sick, without your office noticing!

April 26, 2010 by Karthik S

I had a bad case of Delhi Belly last week. Took some time off work and was doing nothing at home, for one day. After all, my doc had advised me to ‘take it easy’ and I was running a 102 deg…

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short takes social media engagement review 

How to train your tweets – the Hippo story!

April 20, 2010 by Karthik S

These days there are tons and tons of twitter profiles from brands. Most of them seem largely similar. Take, for instance, the ones I stumbled last week. Levis India Nope, I’m a staunch Lee fan when it comes to my denims. But,…

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opinion short takes 

Marshall McLuhan’s global village is happening now, finally!

April 18, 2010 by Karthik S

Gaurav Mishra has an interesting post on Canadian communication theorist, Marshall McLuhan’s 1960s video on ‘The world is a global village’. The source of his post, by Dan Colman (at Open Culture), talks about social media as a logical fulfillment of what…

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short takes 

Who is PUMA’s Clever Little Bag press release aimed at?

April 15, 2010 by Karthik S

PUMA announced it’s ‘clever little bag’ recently. It’s clever and absolutely brilliant. That was my opinion when I saw the video they have created to announce this. Except for the jaded background music, the video communicated the main point brilliantly well. My…

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short takes 

5 questions about automobile insurance in India

April 14, 2010April 14, 2010 by Karthik S

I have few questions about how car (automobile) insurance works in India. The reason is that each year, as the date of my car’s insurance renewal approaches – I get tons and tons of enticing calls. This year, like most years, I…

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short takes social media engagement review 

Mantri Square mall wants us to search for its Twitter and Facebook pages!

March 16, 2010March 16, 2010 by Karthik S

After Basics Life, today’s center-spread in The Times of India, for India’s largest mall, Mantri Square carries Twitter and Facebook mentions. Unfortunately, these are not links but just blurbs which claim, ‘Catch us on Twitter and Facebook for exciting updates and offers’….

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