Dense commentary on social media, PR, marketing, advertising and branding.
Yes, I use the word ‘can’ – not ‘should’. Should brands apologize online? Of course – it moves a needle in people’s (customers’) mind. It shows that brands can act human, repent for something wrong (in product quality or service) and are…
I’ve always wondered…if big brands can brand themselves, why can’t individuals? Sure, I know of a few who do – the one I know within my immediate network is Manuscrypts. He has a logo as a display picture on Twitter…and also on…
It started with (from what I could see) @kapilb’s tweet which said, UTV Bindass should have not used Taj Hotel image http://post.ly/fjEH I personally think that is a fair point – remember how extra sensitive people were in the US, in the…
First, we had a girl who tweeted her way to seeking a job. Next, we had a guy who created a campaign titled, ‘My next boss’ to land a job. Here’s another case study, of someone who used US $6 to buy…
Very few things in news, these days, give me the pleasure of choking on my morning coffee. We seem to have become completely immune to many atrocities that may have forced us to perhaps commit suicide out of sheer annoyance, 20 years…
Does it say anything at all, is the first question. I’m sure we’ve seen many 80s and 90s Hollywood films and sitcoms where someone checks their voicemail in the landline phone at home as soon as they open the door. One of…
After 2.0, we have the 3.0 – obviously! I had written about our DBI 2.0 results back in January 2010 and here we are with the 3rd edition. Some of the key findings include, Channels: Twitter remains the de facto channel for…