Dense commentary on social media, PR, marketing, advertising and branding.
Here’s an advertisement from today’s (June 27, 2010) The Times of India (click on it to enlarge). Notice the Facebook and Twitter URL in it? I completely understand the reason behind adding the website URL, but why add the other 2 URLs?…
I have ranted about many brands in the past for poor customer service. But I also realized that I’ve only occasionally commended any brand for being good! So, here’s a small list. Automobiles I’ve owned 3 cars in Bangalore – my first…
I came across this new campaign by Santoor soaps – the offer is simple; buy two packs of Santoor soap and get a free Reynolds pen. And I seem to have a small problem with that. I have seen brands adding low…
Update – June 21, 2010: Story in The Times of India, today, titled, ‘Filmmakers get tweet-o-phobia’ (click on thumbnail for larger view). As a personal update, I wasn’t really planning to see the film after all those nasty reviews…at least not in…
I came across this case study on Media.Asia today – about Parle’s Hippo using Twitter as a channel for retail inventory tracking. I have written about Hippo’s tweets earlier and I like the tone and outlook of this twitter feed. But, at…
Leading Indian film maker, Karan Johar, tweets, “Critics on television,newspapers,facebook,twitter,websites…and some even send sms’s…everyone is now a critic!! Where is the audience???” (Link) It does sound profound, but give it a deeper thought – and go beyond just films…into products and services…
Yes, I use the word ‘can’ – not ‘should’. Should brands apologize online? Of course – it moves a needle in people’s (customers’) mind. It shows that brands can act human, repent for something wrong (in product quality or service) and are…