Dense commentary on social media, PR, marketing, advertising and branding.
If you have been creating and sharing content online, on any of the social media platforms, there is a natural tendency to look at the ‘engagement’. Social media platforms have conditioned us to consider Likes, Shares, Comments, Replies, Retweets, Reshares, etc. as…
Volkswagen CEO Herbert Diess joined Twitter in December 2020, but his first tweet was posted only on January 20, 2021. In his few replies so far, he has confirmed that the tweets from the handle are his own. What is truly interesting…
A customary annual round-up! This is also the only time I seriously look at the post views using Google Analytics. Looking back, WordPress informs me that I have written 256 posts in 2020. My usual target is 1 post per weekday and…
LinkedIn India’s Top Voices 2020 list was announced yesterday (here’s the post by ) and I’m glad to find a spot in the list. But, instead of simply sharing it as a badge of honor, allow me to make it contextually useful…
I have been fortunate enough to have been in working in Edelman at one point in my career. While there, I came across their Trust Barometer property that they have been tracking since 2001. The Trust Barometer tracks people’s trust (through sample…
There’s a lot of talk about ‘being authentic on social media’. And ‘authenticity’ being the only way to build a personal brand via social media, mainly because of the many ways people seem fake/unreal on online platforms. I do not fully agree…
One of the more important aspects of personal branding online is a name search. I know that sounds utterly vain, but when you see it from the perspective of others name-searching you to know more about who you are, what you do…