Dense commentary on social media, PR, marketing, advertising and branding.
I have been fortunate enough to have been in working in Edelman at one point in my career. While there, I came across their Trust Barometer property that they have been tracking since 2001. The Trust Barometer tracks people’s trust (through sample…
There’s a lot of talk about ‘being authentic on social media’. And ‘authenticity’ being the only way to build a personal brand via social media, mainly because of the many ways people seem fake/unreal on online platforms. I do not fully agree…
One of the more important aspects of personal branding online is a name search. I know that sounds utterly vain, but when you see it from the perspective of others name-searching you to know more about who you are, what you do…
One of the themes I spend a lot of time on in my workshops on personal branding is the need to add your perspective to the things you share online. This may seem like a very small thing given how people seem…
I came to know about LinkedIn permanently restricting (in other words ‘banning’) Dr. Aniruddha Malpani only yesterday! Who is he? He is an IVF specialist, and a Founder of the angel investment firm Malpani Ventures, which invests in early-stage startups. . I…
I took this photo in 2015, at the Fairmont Hotel in Jaipur. I was there for my first WPP Stream event (more on it, here – I have written briefly ). He seemed like a boy/young man and was playing the Santoor….
During this pandemic, a lot of newspapers were not printed, or printed and couldn’t be delivered. Or, readers were scared to pick them up. Result? Many newspapers gave away their e-papers for free via many modes. I still get an email every…