Dense commentary on social media, PR, marketing, advertising and branding.
What would a movie about the impact of social media posts, written and directed Sai Paranjpye look like? Sai is 82 and I don’t think she’s directing anymore. But do take a look at the recent Malayalam film Vikruthi (or Vikrithy, meaning…
I’m not a fan of worldly, philosophical gyan on social media and I do not offer those ever. And I’m aware that the following may sound like one, but I hope to clarify by the end of this post that it is…
A couple of weeks ago, while I was in Delhi on work, I stayed at a hotel for 6 days. During the stay, one afternoon, as I walked out of my room, a lady—a hotel staff—in the corridor saw me and enquired…