Dense commentary on social media, PR, marketing, advertising and branding.
I love plants and animals. Plants, a bit more than animals, of course. In plants, beyond the most easily loveable part—that is, flowers—another aspect/part that I really love is tendrils! Yes, tendrils. Now, climbers and creepers, by themselves, are very, very beautiful,…
One of the many nuances I dwell upon in great detail in my corporate workshops on personal branding is something seemingly small and insignificant that most people don’t even give it enough thought – how and when to reply to someone on…
Twitter has been testing ‘prompts’ for assorted things recently. In 2020, they were testing 2 kinds of prompts. The first was article prompts. If you attempt to retweet a tweet that has an article, Twitter would prompt you asking you if you…
Before I prepare for a corporate personal branding workshop (usually for the CXO/management team, or a select set of employees), I seek inputs from some of the participants so that I take into account the participants’ most pressing concerns or worries or…
In my earlier avatar working in PR and advertising agencies, I have occasionally worked with famous celebrities (film stars, sportspersons, etc.) for specific promotions, events, campaigns, and so on. Most of them, as I recall, are in the mindset of coming to…
I had written about BigBasket’s cease & desist letter to Coimbatore-based DailyBasket and how the latter fought back publicly through a show-and-tell website that almost decimated the former’s points and showcased some of BigBasket’s points in bad faith. Since I write every…
Rashmi Samant was all over the news in India (and in Karnataka, given that she studied in Manipal Institute of Technology earlier) as recently as February 12-13. After all, she became the first Indian woman to occupy the position of president of…