Dense commentary on social media, PR, marketing, advertising and branding.
This is Part 2 of the ‘Creativity in Public Relations’ series. Yesterday’s post: Creativity in Public Relations: Part 1 If you are a computer security company, there are a few ways you can get yourself written about in the media, via your…
In PR, we constantly look for ways to earn the media’s attention. And that calls for creative methods in ways that differ from advertising’s definition and execution of creativity. This is particularly more useful in B2B technology PR where it is assumed…
Back in July 2020, when the first set of anti-viral clothing started to advertise, it was mocked ruthlessly. But then, a whole lot of clothing brands started talking about anti-viral this and anti-viral that, right from jeans to shirts to underwear to…
I always thought Avis’s iconic 1962 “We’re No.2” (and “We Try Harder”) campaign (by the agency Doyle Dane Bernbach) was intended as a salvo against market leader Hertz! After all, when they say that they are No. 2, our attention automatically heads…
Ringa Ringa RosesPocket Full of PosesAsshhaa BusshhaaAll Fall Down. If you were able to relate to this nursery rhyme, at what point in your life did you find out that you may have been singing it completely wrong? Me? In my late…
The life insurance sector is one of the very few that can (and has) successfully and fearless use fear to advertise its wares. In almost every other sector, using fear may evoke the opposite intended reaction from potential buyers, but in the…
Dr. Shriram Nene, better known in India as Madhuri Dixit’s husband, launched his YouTube channel on October 9, 2020. After the introductory video where he talks about the kind of content he intends to share, the 2nd video went live on October…