Dense commentary on social media, PR, marketing, advertising and branding.
Not many two-and-a-half-minute long product advertisements would have me asking for more or leave me breathlessly excited. This Mercedes-Benz EQC ad did. The ad is by the agency Antoni Garage, and also works as a scintillating music video for Canadian musician The…
Back in March this year, I had written about a 2016 ad film that spoke about organ donation in the most unusual way. Here is that post/video, for context: Let me continue that theme in this post, using 2 ad films made…
Go directly to: 6 simple, common-sense based rules for pan-Indian, multi-edition advertising. An interesting mishmash attempt at using regional languages by Havells’ Lloyd, yesterday, in The Times of India. First off, I’m very glad that they even bothered to localize some of…
Right now, I’m in the midst of Tehran (Apple TV+), Banshee Season 3 (Amazon Prime Video), Scam 1992 (Sony LIV) and Stranger (Netflix). And in the middle of Works Well with Others – An Outsider’s Guide to Shaking Hands, Shutting Up, Handling…
I came across the hilarious new ad for R.M.Williams boots, an Australian brand. The ad is scripted and produced by Maximum Effort, the agency founded by Ryan Reynolds, a friend of Hugh Jackman who stars in the ad. The ad is perhaps…
I write so persistently about advertising narratives, but I also am acutely conscious that people do not take advertising as seriously as the advertising world does about itself. Advertising exists in the service of a product or service, and not necessarily on…
Have you seen the new Tanishq Ekatvam ad film titled ‘Confluence’? No? You cannot, anymore. Because Tanishq has officially succumbed to the online trolls and removed the video from all their platforms. Watch a copy of the ad, here: They started with…