Dense commentary on social media, PR, marketing, advertising and branding.
Back in December 2019, I had written about the Malayalam film ‘Android Kunjappan Ver 5.25’ and how machines/bots/robots simulate human emotions and feelings. Within that context, I had written about how my daughter treats Alexa: Does the bot really feel when it…
We (the public) witnessed Hitesha Chandranee’s video on Instagram on March 9th. That was one perspective for us to observe and form an opinion. View this post on Instagram A post shared by HITESHA | Beauty Influencer (@hiteshachandranee) We read about it…
Within the larger theme of smartphone addiction is the specific depiction of how smartphone usage affects human relationships. In this focused area, I recall two campaigns to be incredibly incisive and thoughtful in terms of how they depict the nature of smartphone…
PS: The title of the post is inspired by the Suryakant campaign too. If Swiggy can call all of ‘Suryakant’, why can’t I call Swiggy… Foodpanda? 😉 There’s a massive conspiracy theory online that Starbucks’ Baristas get your name intentionally wrong while…
In my earlier avatar working in PR and advertising agencies, I have occasionally worked with famous celebrities (film stars, sportspersons, etc.) for specific promotions, events, campaigns, and so on. Most of them, as I recall, are in the mindset of coming to…
Ambev, a Brazilian brewing company (part of Anheuser-Busch InBev) has launched a digital film titled, “Querido Lixo” (Dear Garbage). The film, which expands on Ambev’s sustainability efforts, is made by SunsetDDB and Zombie Studio, using 3D techniques, and miniature sets created with…
Ethnic brand Fabindia had launched the Jerusalema Dance Challenge in the middle of February 2021. What is the Jerusalema Challenge? See the end of this post for the background context. The ask was simple – dance to the song playing in the…