Dense commentary on social media, PR, marketing, advertising and branding.
BookMyShow, the ticketing platform, launched its own streaming video service in February this year. It’s called BookMyShow Stream, and you have the choice of either renting or buying titles through the platform. The combined package now being offered by BookMyShow reminded me…
PLANK is an Italian designer furniture manufacturer. I have not heard about the brand at all and the minimal, eye-catchy designs reminded me of IKEA. But when I read up about the brand, I figured that they have been in business since…
I had written about the peanut butter brands available in India, back in 2018. I had then wondered why Amul had not entered that category. Yesterday, I see Amul advertise its new product! This is after Kissan recently made its entry into…
Spotify India has launched its first campaign (by Leo Burnett India) to promote podcasts. This is a significant departure for the brand that was previously known for music, though this is fully understandable given the investment the platform is making towards building…
In December 2019 (when the world was an old-normal place), I had wondered, on the back of Pepsi signing long-time Thums Up face Salman Khan as their brand ambassador, if Pepsi would do something brave and allude to ‘thunder’ or something along…
I love Bluetooth earbuds/headphones. I don’t know why – my usage is fairly standard: some music (I listen to write notes for my playlist on my other blog, Milliblog), work-related calls on my phone and on the laptop (video calls), an hour…
Can a product or service promise ‘greatness’ in advertising? Of course, why not? It does need to seem at least reasonably convincing though because ‘greatness’ is a positive extreme feeling/emotion and when less-than-deserving or barely-functional products or services promise to offer greatness,…