Dense commentary on social media, PR, marketing, advertising and branding.
Earlier this year, I went to Amazon (through the website, not the mobile app) and was looking for soap. I don’t recall clearly, but I must have been looking for Hamam soap given that it was quite cold last winter in Bengaluru…
The (PDF). There are 10 broad guidelines, along with some platform-specific recommendations. Of the 10 draft guidelines, 7 pertain exclusively to disclosure! The disclosure guidelines are very similar to what (PDF). But a bigger question is around the ‘why’ of these disclosures….
Interesting product ideas and product packaging can be, by themselves, be part of a communication strategy as well as a marketing strategy. Depending on how interesting or unique they are, they could tell a story more than just about the core product…
Companies lavish attention on onboarding and entry formalities. It starts right from the head-hunting period to the time when the employee finally joins. The life-equivalent of this would be akin to a marriage. So, should offboarding, when the employee quits, be akin…
Sometime last year, my cousin brother pinged me on WhatsApp with the photo of an ad on the front page of The Times of India and asked me, “It is supposed to be Aamir Khan? If yes, why would he do this?”….
Yesterday, Hindustan Unilever’s Dove made a splash with its new ‘Stop The Beauty Test’ campaign that seems to be calibrated to move the conversation away from pH balance 🙂 For the uninitiated, Sebamed trounced Dove (and other soaps from the HUL repertoire,…
I had written about BigBasket’s cease & desist letter to Coimbatore-based DailyBasket and how the latter fought back publicly through a show-and-tell website that almost decimated the former’s points and showcased some of BigBasket’s points in bad faith. Since I write every…