Dense commentary on social media, PR, marketing, advertising and branding.
They say that history repeats itself. It’s meant to help us learn from our past. But can we use the past as a visible, obvious reference to say something about the present? In advertising, that’s a pretty entertaining template! The basic narrative…
Christine McCarthy, Disney’s Chief Financial Officer, in an Investor Day presentation on December 11, 2020, said, “We don’t believe that the consumer experience would be a particularly good one if we had advertising on Disney+.” Last week, Disney said that it would…
Back in 2019, I wrote about how the smartphone seems to have become a swiss army knife equivalent that is making obsolete so many products! A list:Alarm clockNote padCalendarWatchPortable music player/radioAddress bookWalletPhoto albumPagersDictionaryStopwatchCameraGPS deviceAudio recorderScanner There’s already a portable audio player on…
I click on a YouTube link for a new movie trailer on Twitter. It takes me to the YouTube page where the trailer starts playing. But, for the first 5-10 seconds I’m not watching the trailer but what else is there to…
Much water has passed under the Coinbase Super Bowl ad bridge already. The post-ad drama—in hindsight—perhaps seemed more interesting than the ad itself, which itself was extraordinarily unique. A quick recap of the post-ad drama: Coinbase CEO Brian Armstrong claimed that no…
This is the second part of the curation of advertising that uses the split-screen technique as a creative device. . When it comes to using the split-screen technique as a creative device in video/TV advertising, one of the most common reasons they…
Part 2 of this series: . A famous dialog in the film Contact (1997; based on the book by Carl Sagan) went, “First rule in government spending: why build one when you can have two at twice the price?”. How does that…