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Category: opinion

opinion 

Using social media to promote music titles in India

January 16, 2009 by Karthik S

Indian audio labels and producers (who, in a quirky twist of fate, hold the rights to soundtracks in India, as against actual music composers) have been complaining about rampant online piracy for quite some time now. But, what exactly are they doing…

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opinion 

Social Media PR Vs Social Media Marketing

January 9, 2009August 10, 2012 by Karthik S

I have been wondering about our (Text 100’s) social media practice for sometime now – are we offering social media marketing? Or is it an extension of our PR practice – PR using/ via social media? How do we bring clarity to…

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opinion 

Marginally graceful!

January 8, 2009 by Karthik S

The Satyam fiasco is all over the media and the oft-used phrase to express reaction is ‘shock’. Ramalinga Raju’s letter is all over the internet (and media) and people are clamouring to dig into every sentence of it and find things that…

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opinion 

Indian brands on twitter

December 22, 2008April 13, 2009 by Karthik S

Work-in-progress! PS: I was working on this list for the last 2 weeks and should have posted it as and when I had at least 2…I happened to see Gaurav Mishra‘s update on the same this morning. Can two lists survive? Why…

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opinion 

Vernacular internet?

December 20, 2008 by Karthik S

There are some interesting conversations floating about internet in local Indian languages. Take a look at Nikhil Pahwa‘s (Medianama) first post that emanated out of a question in the Internet Governance Forum; Mahesh‘s (Oneindia) subsequent post and more recently, Manu Prasad‘s post….

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