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Category: opinion

opinion short takes 

Marshall McLuhan’s global village is happening now, finally!

April 18, 2010 by Karthik S

Gaurav Mishra has an interesting post on Canadian communication theorist, Marshall McLuhan’s 1960s video on ‘The world is a global village’. The source of his post, by Dan Colman (at Open Culture), talks about social media as a logical fulfillment of what…

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opinion 

Momentary twitter silence as a mark of respect?

April 13, 2010 by Karthik S

These are the days of digital activism. Bell Bajao, for instance, is all about bringing domestic violence to a halt. It uses digital tools, among many other offline tools, like concerts, to spread the awareness. Aircel, on the other hand, uses mass…

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opinion social media engagement review 

Philips’ Parallel Lines project is brilliant!

April 13, 2010 by Karthik S

This is one of best digital campaigns I’ve seen in recent times – and it is all due to its compelling content! The concept is about 6 lines of dialog. They are, What is that? It’s a unicorn. Never seen one up…

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opinion social media engagement review 

The tale of two automobile brands in India online – Tata Nano and Skoda India

April 12, 2010April 12, 2010 by Karthik S

Two car makers in India seem to be having some issues – one, major issues, while the other, a relatively minor problem. First, Tata Nano. That dramatic photograph of a brand new Nano going up in flames is…well, dramatic indeed! I have…

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opinion social media engagement review 

What does AkzoNobel/ Dulux get out of the Let’s Colour Project?

April 7, 2010 by Karthik S

The paint brand we all know in India, Dulux, has launched a global campaign across Brazil, France, UK and India, called ‘Let’s Colour Project‘. It’s an interesting project and is pretty apt for a paint brand. The official website says, “The Let’s…

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opinion social media engagement review 

The curious case of Leela and the cycle!

March 29, 2010March 29, 2010 by Karthik S

When the world was busy looking at how Nestle botched up in their Facebook page, something interesting happened even in India. Again, partly on Facebook. To sum it up, a cyclist was turned away from Bangalore’s plush 7-star hotel, The Leela, because…

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opinion 

Nestle’s cardinal sin

March 21, 2010March 21, 2010 by Karthik S

No. This is not yet another post on a collection of quotes of what others/ media thinks about the Nestle Facebook imbroglio. This is what I think of it. And, as a customer and a fan of Nestle’s Facebook page. First, the…

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