Dense commentary on social media, PR, marketing, advertising and branding.
The paint brand we all know in India, Dulux, has launched a global campaign across Brazil, France, UK and India, called ‘Let’s Colour Project‘. It’s an interesting project and is pretty apt for a paint brand. The official website says, “The Let’s…
When the world was busy looking at how Nestle botched up in their Facebook page, something interesting happened even in India. Again, partly on Facebook. To sum it up, a cyclist was turned away from Bangalore’s plush 7-star hotel, The Leela, because…
No. This is not yet another post on a collection of quotes of what others/ media thinks about the Nestle Facebook imbroglio. This is what I think of it. And, as a customer and a fan of Nestle’s Facebook page. First, the…
A week back I had tweeted, ‘Do Personal QR codes exist in India? Looks like a great idea for brands, why isn’t it popular? ‘ (Link) I got quite a few responses and I was happy that they indeed exist. In fact,…
One of the few things that could make me choke on my breakfast while reading The Times Of India happened today. It was an advertisement, by the way – not a piece of news. It was an ad for Basics Life, a…
Marketing was a way to connect consumers’ need/ want to a product/ service. Let us not go into the semantics of marketing, but in essence, it helped consumers make a choice, for whatever reason, emotional or rational, about a product/ service. Traditionally,…
We searched for jobs through ads in newspaper, long ago – we still do. Then, those ads were posted online, in the form of job databases and we searched through them…applied to ones that we thought were appropriate. Last week, one night,…