Dense commentary on social media, PR, marketing, advertising and branding.
The tragedy that happened yesterday morning in Mangalore hit me this morning as I read the newspaper. The way the stories of death and survivors were narrated in the paper was far more impactful than what I saw sporadically yesterday on TV….
Yes, I use the word ‘can’ – not ‘should’. Should brands apologize online? Of course – it moves a needle in people’s (customers’) mind. It shows that brands can act human, repent for something wrong (in product quality or service) and are…
It started with (from what I could see) @kapilb’s tweet which said, UTV Bindass should have not used Taj Hotel image http://post.ly/fjEH I personally think that is a fair point – remember how extra sensitive people were in the US, in the…
The term ‘Attention Economy’ made a lot of sense back then. It still does. But this was a advertising-perpetrated concept. The Attention Economy, as Read Write Web’s Richard MacManus sums it up, “is a marketplace where consumers agree to receive services in…
Early in March this year, I had blogged about a girl’s job search approach and had termed it job search, version 3.0. If that was 3.0, here’s an another interesting approach that could be well be 4.0. A former (since he’s on…
After 2.0, we have the 3.0 – obviously! I had written about our DBI 2.0 results back in January 2010 and here we are with the 3rd edition. Some of the key findings include, Channels: Twitter remains the de facto channel for…
I wrote about Tata and Skoda and how they are trying to use their own properties on social media to address some of their recent issues. With Tata, I haven’t seen any progress, but in case of Skoda, I see massive progress….