Dense commentary on social media, PR, marketing, advertising and branding.
Leroy Stick, the man behind the very funny satire twitter profile, BPGlobalPR, has finally spoken out about his motivations, in Gizmodo. Reads great…and has some very valid points about PR’s degeneration into utter bullshit in the name of corporate brand building. But,…
Leading Indian film maker, Karan Johar, tweets, “Critics on television,newspapers,facebook,twitter,websites…and some even send sms’s…everyone is now a critic!! Where is the audience???” (Link) It does sound profound, but give it a deeper thought – and go beyond just films…into products and services…
The tragedy that happened yesterday morning in Mangalore hit me this morning as I read the newspaper. The way the stories of death and survivors were narrated in the paper was far more impactful than what I saw sporadically yesterday on TV….
Yes, I use the word ‘can’ – not ‘should’. Should brands apologize online? Of course – it moves a needle in people’s (customers’) mind. It shows that brands can act human, repent for something wrong (in product quality or service) and are…
It started with (from what I could see) @kapilb’s tweet which said, UTV Bindass should have not used Taj Hotel image http://post.ly/fjEH I personally think that is a fair point – remember how extra sensitive people were in the US, in the…
The term ‘Attention Economy’ made a lot of sense back then. It still does. But this was a advertising-perpetrated concept. The Attention Economy, as Read Write Web’s Richard MacManus sums it up, “is a marketplace where consumers agree to receive services in…
Early in March this year, I had blogged about a girl’s job search approach and had termed it job search, version 3.0. If that was 3.0, here’s an another interesting approach that could be well be 4.0. A former (since he’s on…