Dense commentary on social media, PR, marketing, advertising and branding.
Some time back, there were helpful blog posts and articles in media on how not to use social media. One of the caveats was about how we’re not supposed to share information that we will not share in real life – the…
I have ranted about many brands in the past for poor customer service. But I also realized that I’ve only occasionally commended any brand for being good! So, here’s a small list. Automobiles I’ve owned 3 cars in Bangalore – my first…
I came across this new campaign by Santoor soaps – the offer is simple; buy two packs of Santoor soap and get a free Reynolds pen. And I seem to have a small problem with that. I have seen brands adding low…
I came across this case study on Media.Asia today – about Parle’s Hippo using Twitter as a channel for retail inventory tracking. I have written about Hippo’s tweets earlier and I like the tone and outlook of this twitter feed. But, at…
Update (June 11, 2010): US Consulate, Chennai, responds on Facebook: “Karthik, we want to first thank you for being engaged with the blog contest. The primary goal of the contest was to give youth in South India the opportunity to learn about…
Leroy Stick, the man behind the very funny satire twitter profile, BPGlobalPR, has finally spoken out about his motivations, in Gizmodo. Reads great…and has some very valid points about PR’s degeneration into utter bullshit in the name of corporate brand building. But,…
Leading Indian film maker, Karan Johar, tweets, “Critics on television,newspapers,facebook,twitter,websites…and some even send sms’s…everyone is now a critic!! Where is the audience???” (Link) It does sound profound, but give it a deeper thought – and go beyond just films…into products and services…