Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Category: opinion

opinion social media engagement review 

Can social media move the needle?

July 22, 2010July 22, 2010 by Karthik S

It possibly can! Our resident, social media favorite, in India, ex-Minister Shashi Tharoor sent a strange tweet last night. It said, “Hugely frustrated by Norton Security. Paid for &downloaded software, recd product key, but everytime I try to activate, am told key…

No comment
Continue Reading
opinion short takes 

Tweet before you preach?

July 19, 2010July 19, 2010 by Karthik S

I came across this Ragan piece titled, ‘Big-name consulting companies fail Twitter test‘, by Wendy Marx. There is already a discussion thread about how PR companies do not blog or tweet from their official IDs enough and hence are incapable or not…

3 Comments
Continue Reading
opinion social media engagement review 

Old Spice Man reiterates the obvious – content is king!

July 15, 2010July 15, 2010 by Karthik S

If you haven’t seen or heard what Old Spice is doing online…that must be one massive rock you are under. Get out it, will you, please? Old Spice started it quite innocuously. There was an ad. It was blah, at least in…

3 Comments
Continue Reading
opinion 

Of local social networking stars and brand pimping!

July 13, 2010 by Karthik S

I hate writing blog posts that hide critical names/information, but in the interest of the concerned parties, I’m forced to do so, this time! I’m part of myriad groups online and one such group is a city-based ‘blogging’ group. Do not ask…

2 Comments
Continue Reading
opinion 

How do you do PR?

July 1, 2010July 1, 2010 by Karthik S

Two Indian journalists were recently seen sharing some opinions about PR agencies. The Economic Times’ Joji Philip, among other things, said, “in general, i have nothing against PR pros, they are doing their job – but some methods are wrong” In the…

11 Comments
Continue Reading
opinion 

The client consideration

June 25, 2010 by Karthik S

Some time back, there were helpful blog posts and articles in media on how not to use social media. One of the caveats was about how we’re not supposed to share information that we will not share in real life – the…

1 Comment
Continue Reading
opinion short takes 

For a change – commending brands for good service

June 23, 2010June 23, 2010 by Karthik S

I have ranted about many brands in the past for poor customer service. But I also realized that I’ve only occasionally commended any brand for being good! So, here’s a small list. Automobiles I’ve owned 3 cars in Bangalore – my first…

1 Comment
Continue Reading

Posts pagination

Prev 1 … 181 182 183 … 199 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2026 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes