Dense commentary on social media, PR, marketing, advertising and branding.
I’ve handled corporate communications function for 3 companies, 2 in Delhi and 1 in Bangalore, before moving to the agency side, where I perhaps did the same, along with a team, for multiple companies/brands. In India, usually, corporate communications is the function…
Assuming you know that I also do music reviews on my other blog, Milliblog, I faced an interesting and perplexing situation last week. I got a call from a national daily to syndicate my music reviews as a weekly column. Since this…
I woke up to the cover story in Bangalore Mirror about two citizen empowerment (!) initiatives, this morning – ‘You paid bribe? Tell the whole world‘ and ‘Auto driver misbehaving? Get on FB‘. One was http://www.ipaidabribe.com/, an initiative by Janaagraha and, as…
One of the questions I was asked in a recent interview (on BlogAdda – part 1 and part 2) was, ‘What is your advice to someone who wants to start a blog?’. I started the answer with ‘Don’t’. But then, it sounded…
I stumbled upon the Tamil version of Indian President’s Independence speech last night, on television. I have never bothered to listen to what the President says, on the customary Independence Day eve speech…it’s called the ‘address to the nation’. I listened to…
I was quite intrigued when I noticed a banner ad on Rediff that said, ‘Pressure Play contest with Bipasha’. Clicked on it and found that it was by bath fittings brand Kohler. Now, I have seen Kohler’s range and really admire it’s…
I was quite surprised to read Gauravonomics’ depressingly pessimistic take on the state of social CRM in India, today. It was a response to Indus Khaitan’s blog post on the same topic. Incidentally, I saw a link on Twitter, at the same…