Dense commentary on social media, PR, marketing, advertising and branding.
In a recent blog post titled, ‘The Media Still Matter‘, Tim Dyson talks about ways in which mainstream media is yet to and can evolve, to include the changes made possible by social media. I really like the 4 points he notes…
IKEA UK releases 100 house cats in its Wembley store and makes it a YouTube ‘viral’ thingy. The point, please? People ‘in the’ video seem to be having a lot of fun…it’s their cat…their video…after all. Watching it is such a mundane…
a.k.a Part Three of ‘Selling social media in India’. Recently, I started using the first part of Harry Potter (The Sorcerer’s Stone) as the bed time reading material for my about-to-be-7 son. Before Harry Potter happened, I was telling him stories, on…
Thanks to Gautam Ghosh for being the inspiration behind this post, by referencing the original post on Mashable! Beyond a few factors, most of the points mentioned in this post are not India-specific and apply to just about anyone looking for a…
I’ve handled corporate communications function for 3 companies, 2 in Delhi and 1 in Bangalore, before moving to the agency side, where I perhaps did the same, along with a team, for multiple companies/brands. In India, usually, corporate communications is the function…
Assuming you know that I also do music reviews on my other blog, Milliblog, I faced an interesting and perplexing situation last week. I got a call from a national daily to syndicate my music reviews as a weekly column. Since this…
I woke up to the cover story in Bangalore Mirror about two citizen empowerment (!) initiatives, this morning – ‘You paid bribe? Tell the whole world‘ and ‘Auto driver misbehaving? Get on FB‘. One was http://www.ipaidabribe.com/, an initiative by Janaagraha and, as…