Dense commentary on social media, PR, marketing, advertising and branding.
…or, for that matter, is Technorati, and even blogging, as a medium, still relevant? I used to eagerly look forward to Technorati’s State of the Blogosphere (the 2010 report), till 2 years ago. Since last year, I’m not entirely sure if this…
The latest OPEN magazine has a piece, ‘Review of Reviewers‘, by Madhavankutty Pillai and Pratibha Singh that makes for very interesting reading. It talks of how Indian film makers and actors react to reviews and even says that there are just 7-8…
Can I talk positively online about my employer/brand that I work for? I have always pondered over this question – after all, why not? I can have a personal opinion that is removed from my relationship with my employer/brand, right? This post…
I noticed this sandal/slipper from Woodland on Sunday, in The Sunday Times of India. This one, I thought it looked pretty good. As someone who is looking to get a slipper-type footwear after getting bored with the sandal-type one, this looked like…
In the final scene of David Fincher’s ‘The Social Network’, Mark Zuckerberg (played by Jesse Eisenberg), just after he was told, ‘You’re not an asshole, Mark. You’re just trying really hard to be’, by a sympathetic lawyer, goes to Facebook and finds…
How are films promoted? Top-of-mind tactics? Posters on wall. Interviews in the media with lead stars and crew. Special making-of-the-<film> in the TV, for high-profile films. Online banner ads. Merchandising toys/gifts. Tie-up with another brand for better reach through context. There may…
I’m sure you’ve seen the new Coca Cola TVC…the one featuring Warli art. This one… I couldn’t get the Tamil version of this TVC online, but there are two things that seem MASSIVELY discordant in the transliteration. 1. The original TVC has…