Dense commentary on social media, PR, marketing, advertising and branding.
How are films promoted? Top-of-mind tactics? Posters on wall. Interviews in the media with lead stars and crew. Special making-of-the-<film> in the TV, for high-profile films. Online banner ads. Merchandising toys/gifts. Tie-up with another brand for better reach through context. There may…
I’m sure you’ve seen the new Coca Cola TVC…the one featuring Warli art. This one… I couldn’t get the Tamil version of this TVC online, but there are two things that seem MASSIVELY discordant in the transliteration. 1. The original TVC has…
I have no legal knowledge to explore this topic, but let me offer a couple of points worth pondering. 1. A movie is vastly different from an advertisement A film is an obvious make-believe. People realize and understand that films are merely…
Despite the fact that DDB Opinionway’s survey covers just 1,642 Facebook ‘likers’, the results still throw up a lot of valid insights. Facebook and brands from DDB Here are the top 6 takeaways, in my perspective. 1. Top 3 sectors – causes…
Hrish Thota (known as @dhempe, on Twitter) gained something online today that is perhaps a world’s first for normal people on Twitter – he got himself a @fakedhempe. It really doesn’t matter who is behind this effort, but the point is simply…
Takeaways can be a fascinating thing – you read a blog post and your takeaway could be completely different from what the author may have intended it as! Molli Megasko’s post on Spin Sucks titled, ‘Steve Jobs Answers Emails‘ was set up…
It was almost 2 years back when I wrote about Shobhaa De’s using social media to promote her book, ‘Superstar India’, in this blog. Much has happened since…she’s even gone ahead and asked for the ban of Dabangg, of all things! But…