Dense commentary on social media, PR, marketing, advertising and branding.
Updates – in the end! Imagine this scenario. You need something quite desperately. You find a shop that sells that product/service and enter it. You pick what you wanted and go to the billing counter, only to be told that they are…
There are 3 meanings in the dictionary, for the word ‘curious’. 1. eager to learn or know; inquisitive. 2. prying; meddlesome. 3. arousing or exciting speculation, interest, or attention through being inexplicable or highly unusual; odd; strange It is the first one…
It was strange that I came across 3 relevant articles on a particular topic I had earmarked for today’s post. First, an AdAge piece titled, ‘When It Comes to Facebook, Relevance May Be Redefined‘. The relevant point for this post? There’s increasing…
The Holmes Report wrote about the PR personalities/firms helping Lalit Modi tell his side of his story – do note I’m not referring to any personal opinion on whether he is right or wrong; that is completely beyond the scope of this…
You may have seen the latest update in ICICI Lombard’s ‘Click Clik’ campaign; I have. It started with just 2 kids in the billboard (and print ads). The kids, not in line for a driving license at least in the next 5+…
There’s a surprisingly lot of feedback and opinions on Airtel’s new logo change. Personally, I like the logo – it looks younger and trendier to me, compared to the simplistic one it replaces. But, given the number of people who have run…
It has become a weekly affair to refer to The Times of India’s recruitment supplement, Ascent, in this blog. If last week was about a Sasken recruitment ad., this week is about Aricent. I have written earlier about brands using a Facebook…